With so many different ways to make money on the internet, it’s important not to fall into the trap of shiny object syndrome. And by this, we mean jumping from one idea to another and trying to get rich overnight. Even if this can be successfully done, it will likely only bring minimal results and only last for a short period of time.
A much better way to make money online is to look at the long-term picture and create a website, or an ad campaign that will continue to provide value, incoming traffic, and revenue for years to come. With virtually an unlimited supply of traffic and advertiser money out there to benefit from, it’s simply a matter of choosing a niche market, then making the most of it.
One such example of an industry that is completely evergreen and will have a never-ending supply of traffic and revenue, is the online dating niche — much like the weight loss and financial markets, they just never seem to die out as more people come of age daily. However, this is an extremely saturated online market as well. If you are going to jump into this area, you need to put in the time and effort to know who your audience is and create the best ad campaigns possible, specifically targeted towards geographic and demographic interest and data.
You might also be thinking about how saturated the online dating space already is — which is correct. If we take a look at the Wikipedia graph below, we can see just how many members are subscribed to the top dating sites. However, you will also learn that there are hundreds of online dating sites with affiliate programs, and millions of individuals throughout the world are trying online dating for the first time daily.
As for growth, Nasdaq reported, “Online dating is also gaining traction overseas, most notably in China, where revenue is estimated to total $1.6 billion for the year by the end of 2016.” For even more updating online dating numbers, we can take a look at some stats and revenue growth charts from Statista.
- Revenue in the “Online Dating” segment amounts to US$1,383m in 2018.
- Revenue is expected to show an annual growth rate (CAGR 2018-2022) of 3.9% resulting in a market volume of US$1,610m in 2022.
- User penetration is at 5.7% in 2018 and is expected to hit 6.3% in 2022.
- The average revenue per user (ARPU) currently amounts to US$4.70.
- From a global comparison perspective, it is shown that most revenue is generated in the United States (US$590m in 2018).
So what does this mean for content creators, site owners, and affiliates marketers?
Simple… a world of opportunity and growth! And also, stop focusing all of your efforts on just the U.S. and English speaking markets!
With all of that in mind, today we are going to walk through the process of how to create a profitable dating and relationship blog. This is a perfect business model or marketing method for anyone to get started with online and affiliate marketing. Even better, this method also doesn’t require a lot of upfront money in the process and is ideal for anyone that would like to focus more on putting their free time and effort getting put to good use.
This process breaks down into the following three steps.
- Know your audience and target demographic
- Have a form of monetization (ie: affiliate2day)
- Promote your site with SEO and social media
Be sure to follow along and consider your options with making money in the world of online dating and providing relationship advice to the millions of people who are searching for these types of resources daily.
The Target Audience and Demographic of Your Site
While it might seem like your audience and the demographics of your site would be anyone who is single and is looking for a relationship, you would be correct, but you would also be way too generic at the same time. Instead, if you want to make money and be able to rank above the competition, you will need to have a very niche specific site that not only caters to a specific gender but also provides them with exactly what they are looking for.
When looking at the type of content to create and how to target an audience, a perfect example of this can be seen below in this dating keywords list from Modovo. While many sites will list one or two keywords to target, Mondovo has done an excellent job with listing a wide range of long-tail keywords and search phrases — all related to everything dating.
In that same article, we can also take a look at some of the most searched dating keywords as well. When doing any research on these dating keywords, be sure to look at the additional long tail keywords and other ways that you can spend this into more creative topics while giving the audience exactly what they want. For example, you might see that “dating app” and “dating sites” have more than 600,000 searches per month. But going after a search phrase like “what to do on a first date” (with 5,400 searches per month) has a completely different focus and mind set. Depending on what keywords and search phrases you are going after, you will have to create content based on these needs and individual call-to-actions that relate to the users need.
When creating the content for your site, it’s important to always focus on not just your end goal (which is likely to get users to sign up for a dating offer) but to also rank higher in the search results with the most targeted content possible. If you have a site that is strictly focused on kissing, you can cover every type of kissing/making out search phrase there is. You can see a few more examples of these keywords below.
Sticking with this same concept, you can use any of the most searched for phases at the beginning of this section, then plug them into Google and see more “related searches” like the ones above. For best results, create one super long article with all of these topics covered, or multiple articles (2,000+ words in length) and link each of them back to each other on your site.
How to Best Monetize Your Site Content
The great thing about creating dating tips or relationship blog is that there are plenty of ways to monetize your content. At the most simple form, you can always use Google Adsense ads on your site and make a small portion of the revenue generated, or you can promote individual dating related offers or actual dating sites in themselves. In most cases, going with an affiliate offer to send leads to a dating site is probably the best option — since that is likely what your audience is interested in.
As mentioned earlier, there are now well more than a billion active sites on the internet today. That is a lot of content, and way too many distractions out there. This is especially true if you plan on converting your audience into a lead after just one visit. A better way to connect and provide value to your audience, might be through the use of an autoresponder series where you can deliver quality information, guides, and resources over time.
This is just one of the many forms on monetization available to site owners and bloggers today. Through the visual below we can see how marketing might start through ppc ads, forum posts, banners, or even social media… but that is just the start of the process. It’s then up to your content and websites to flow the user through a process where they trust your content and find value in it, then also subscribing to your mailing list, and also be ready to take action through your site.
This isn’t just an effective business model for brands and site owners selling courses of digital products, it also works in the world of online dating and relationships as well. Once you have a content focus and target audience in place, don’t just think of a monetization play and how to make money — consider your options with longterm subscriber and revenue growth as well.
Also mentioned earlier, the online dating space is absolutely saturated with content, competitors, money, and advertising options — however, there is still plenty of room to compete and make money as well. There are many well-known brand name US dating sites, many of which you probably already know and maybe even use or promote. The same holds true for dating outside of the US. If you are only targeting the USA or just English-speaking countries, you are missing out big time! Take a look at this list of the world’s most single countries.
- BRAZIL, 10%
- KENYA, 15%
- SOUTH AFRICA, 24%
- RUSSIA, 25%
- CANADA, 27%
- U.S., 28%
- ITALY, 29%
- JAPAN, 31%
- BRITAIN, 34%
- SWEDEN, 47%
To make all of this easier to follow, we will use Affiliate2Day as our example affiliate program for monetization on dating tips or relationship blog. Like many other affiliate networks, Affiliate2Day is a dating-specific affiliate program that offers compensation when someone joins or purchases on one of their dating websites.
If you don’t already have an affiliate account with them, you can create one by clicking here.
Most of my site readers should already be familiar with the process of affiliate marketing and how to set up their first campaign. You simply join a program, grab your affiliate link, and post it to your site. For a program like Affiliate2Day, it would be best to place call-to-actions throughout the content on your site. If you were going to promote the dating offers through paid marketing and media buying, then using unique landing pages that cater to different demographic audiences and their interests would be best.
When attempting to make money with a dating and relationship blog, it’s important to keep your efforts focused on one common call to action. Either use a solution like Google Adsense, an individual product/service, or a specific dating website. Too many options can lead to site readers being overwhelmed and simply leaving your site. This can also be a headache for tracking site earnings as well.
In reference to making money with Affiliate2Day, affiliate partners have three monetization methods to choose from.
- Pay Per Sale: 25% of sales amount + $25 sign-up bonus
- Pay Per Lead: $6 to $8 per lead generated
- Pay Per First Order: $150 to $250 per first order
If you aren’t sure which monetization method is best for your site, I would recommend going with the “ up to $8 per lead” option, as this will give the best results overall while also letting you know the type of data and leads you have flowing through your site. Higher quality sites and leads would likely benefit more from the “$250 per first order option”.
Another way to make money with Affiliate2Day, is to refer other site owners and affiliates to their network, and then earn 10% of their commissions.
Now that we have a content monetization method in mind, we can now move onto the content promotion part.
Attracting New Site Visitors with SEO and Social Media
Creating a website or a blog is extremely easy. Content creation is also very easy as well, and can even be outsourced if you don’t know what you are writing about. One of the most important factors when attempting to make money online with a website or a blog, is knowing how to get a consistent flow of new visitors to your website.
Two of the most common and effective ways to accomplish this is through the use of SEO and social media. As mentioned earlier, ranking at the top of Google for any type of generic term is nearly impossible. This is why you are going to have to get creative and unique with the type of content you create. We recommend you go after long tail keywords and make your content as specific as possible, not only so you can target your audience, but also make it more likely that they will take action when they get to your site.
However, there are better ways to approach this process. For example, using a tool like SEMRush, we can plug in any dating or relationship blog and see what keywords they are currently ranking for. We can also see their placement in Google, how many people search for that phrase monthly, the difficulty in ranking for that keyword, and also a direct link to the article that is ranking. Obviously, you don’t want to copy the content on these sites, but instead, study the long tail keywords that are ranking and getting traffic, which you might not have found otherwise. You can see an example of all of this below.
At the same time, if you are completely against the idea of waiting around for your site to organically rank in Google, you can also focus your efforts on social media. Twitter, Facebook, and Pinterest are three of this hottest social platforms for building a following around relationships and advice — and Facebook Ads is ideal for targeting singles based on their interests and locations (think custom landing pages here).
No matter what method you choose, understand that it’s all about the time and effort that you put into your content, call to actions, and link building/promotion efforts. With more than a billion active sites on the internet, creating a site and content means nothing — it’s all about the value, delivery, and getting it in front of the right audiences.
Can You Really Still Make Money in the Online Dating Space?
Without a doubt. Just ask any of the top dating affiliate platforms on the internet today, and they will tell you they are paying out thousands of dollars per month to hundreds, if not thousands of their site partners — and best of all, affiliate marketing is paving the way. This means you can test different dating sites, content offers, and traffic sources, to see which work best for you.
As always, I can only provide you with so much information and details. To see real results, you need to actually put all of this into action. If you haven’t started a website or blog yet, follow this guide, and feel free to shoot me an email when you get started. I would love to hear about your online success!
The post Top Dating Keywords and How to Create a Profitable Dating Site appeared first on Zac Johnson.