Fail-Safe Tips for Effective Media Buying

Media Buys (buying packages of ad space) can be a great way to help grow your business.  Finding the right place to advertise will open up a large audience that might be receptive to your current marketing efforts.

There is, however, a right way and a wrong way to do it.  These six tips will put you on the right track to getting the greatest return on all your media buys.

#1: Budget It

 Media buys can be a great addition to your marketing strategy, but they can also be a great way to empty your bank account.

To avoid spending too much money, it’s vitally important that you set a budget for media buying and stick to it.  Once you go over budget you’ll be cutting into your profits.  I suggest starting small, finding out what works, and then incrementally increasing your ad budget.

#2: Shop Around

 It’s never a good idea to purchase the first thing you find.  When it comes to media buys, the cost of the buy isn’t always related to the quality of the audience.

While it might be tempting to spend a lot to advertise on a well-known website, you might be able to find cheaper options that are just as effective.

#3: Goals

 It’s important to keep the goals of your campaign in mind when looking for media to buy.  Different websites will have different types of visitors.

If you’re focused on gathering leads, then one site might be a better option than another.  If sales are your goal, then you’ll need to find a website full of real customers.

#4: Test It

 Every campaign is different.  The only way to really tell which media buy offered the best return is to constantly test different campaigns.  Instead of just running one campaign and hoping for the best, diversify your marketing efforts.

When the campaigns are over, you’ll be able to run a few numbers and find out which one brought you the highest return.

#5: Cost Per Lead

 You need to have a method of determining the most valuable media buys, and focusing on your cost per lead is a great way to do this.  Traffic is always nice, but if it doesn’t convert into leads or sales then it’s only wasting your time and money.  The cost per lead can be determined by taking the price of the media buy and dividing it by the number of leads or sales.  Needless to say, anything with a negative ROI should probably be thrown out.

#6: Get Creative

 At the end of the day, media buying is just advertising.  Once you’ve purchased it, you’ll need something eye catching, inventive, and enticing to use it for.

Make sure you leave room in your budget for creativity.  Hiring designers, writers, and even musicians can really boost the effectiveness of all your marketing.  Don’t fall into the trap of neglecting to budget for creative design.

The real secret to effective media buying can be found in planning and analysis.  It can be tempting to just jump right in and start buying anything you can find.  To get the most out of it, however, you need to know what you’re doing.  If all of this sounds just a bit too complicated you can get immediate access to my traffic-generation team that will get qualified leads for you here.

Anatomy of a Good Advertisement

Advertising is a major part of marketing.  As far as some people are concerned, it’s the only thing marketing really does.  While we know this isn’t exactly true, learning how to create a good advertisement will help you get the most out of your investments.

Most of the advertising you’ll do will be paid graphical ads which appear on other websites.  You may also do some sort of Google Pay-Per-Click, but the concepts are basically the same.  The goal is to grab people’s attention and get them to click your link.  This article will help you do exactly that.

Short and Sweet

 People are exposed to such an excessive amount of advertising these days that you don’t get much of their attention.  You may get a second, at most, before someone has decided to engage with or ignore your advertising.  This means the impact your ad makes needs to happen right away.

Simpler and shorter is better.  If it can be done in only a few words, that’s the best way to go.  Remember that your ad won’t be very big. It won’t be able to do much, because you want to keep your costs down.  Something short, direct, and engaging is what you’ll need.

Engage

 The biggest problem with a lot of advertising is that it tries to sell to customers.  While this might be the point of the ad itself, it would be far more successful if it could engage the customers somehow—just enough to click on the ad.  You want to make them think, to make them stop and consider your ad or click through to find more information.

The key to engaging your viewers is to understand them.  What are their hot-button topics?  What can you hit on to really get them going?  Consider being a little controversial.  Avoid the most obvious route and choose a message that will really force them to click.

Asking for their opinions can help.  Running a contest that requires player participation is great.  At the very least, use a message that might make them a little upset so they’ll be more inclined to click through and see what you’re talking about.

Tracking

 Tracking may not seem like a major part of a good advertisement, but that’s just because customers will never see it.  From the business side of things, however, tracking is one of the most important elements in any advertisement.  Tracking is important because you’ll never truly know how successful an ad is unless you have a way to track its effectiveness.

There are a number of great tracking programs you can use and many of them are free.  You’ll be able to see exactly how many times the ad was displayed, how many times it was clicked, and even things such as where the visitors went or how long they stayed.  This is invaluable information which lets you perfect your advertising in the future.

Creating great advertisements is hard when you’re doing everything yourself.  What you need is a team of experienced and dedicated professionals that can do all of the work for you.  Get instant access to my six figure sales systems by clicking here.

Million-Dollar Marketing on a Budget

Businesses thrive on marketing regardless of their size.  The more money you can dedicate to your marketing efforts, the more customers you’ll be able to reach.  While huge companies may have million-dollar marketing budgets, you can still follow their lead without spending quite as much.

Every major marketing campaign has a few important elements.  Large companies may spend a lot to incorporate them into their marketing, but you can do the same thing with a much smaller budget.

The reason for this is that the power of these elements aren’t tied to the amount spent on them.  The following are a few of the most useful.

Branding

 Every major business spends a significant amount of money on their branding.  The brand is what builds equity, it’s what people associate with the promises made in the marketing.  Apple, Microsoft, and Verizon are all easily recognizable brands that play a major part in the company’s marketing.

 

Your business may be no bigger than a simple website, but that doesn’t mean it shouldn’t have a brand.  A good brand helps people identify with your business and what it does.  The more recognizable your brand is, the easier your marketing becomes.  Pick something catchy and relevant, create a logo, and include it in all your marketing material.

Packaging

 Everyone knows you’ve bought something from Tiffany’s, because it comes in a distinctive blue box.  Apple products come in futuristic white boxes.  Verizon products tend to come in black packages.  Every company has a distinctive look to their packaging and this generally carries over to their retail locations as well as promotional materials.

You’ll get more out of your marketing efforts if you keep a cohesive and consistent design for everything you do.  Your website should match your book covers, which should match the banner ads, which should also match your business cards.  When everything has a distinctive look, people will have no trouble recognizing you.

Personalization

 Plenty of major businesses have relied on a mascot or spokesperson of some sort.  Geico has their gecko, McDonald’s has Ronald, and MetLife has Snoopy.  This works because it helps personalize an otherwise complex and abstract corporation.  People won’t typically identify with an insurance company but they respond well to a computer-animated lizard.

The cheapest way to do this is to become your own spokesperson.  Make sure people identify you with your brand and business.  When you show up in a video or on a podcast, they will instantly know who you are, what you do, and what you stand for.  This is one of the main goals of marketing, so you can see how valuable it can be.

None of this takes very much money.  It will, of course, require a small investment in research and design, but the return is incalculable and will continue to pay off for years to come.  If you really want to market like a pro then you’ll want access to my professional marketing team that will have you earning thousands of dollars.  Find out more by clicking here now!

Expanding Your Content Presence

Content marketing is becoming more important than ever.  The absolute best way to create a popular website and build a list of loyal readers is to deliver high quality, informative, and entertaining content.  This may sound easy but after a few months you begin to run out of ideas.

Since you don’t want to keep posting the same thing over and over again, you’ll need a strategy for creating engaging new content.  The following is a simple technique that will allow you to take one piece of content and turn it into a variety of different things.

Where to start

You should start with the most popular content that you already have.  What’s been liked, commented on, and shared the most? It could be a video, podcast, article, or email so long as it was well received and pulled in a lot of traffic.  Longer content works better than shorter pieces but any size will do.

Take this material and extract the main information.  You’ll want to have the general idea or topic of the content as well as the main points it touches on.  Take this and turn it into a rough outline that can be used again.

Books and Reports

The easiest thing to do is hire a writer.  Give them the outline you created from the popular content and tell them you want a short book or a report based around that information.  This can be written rather quickly and can be a great resource.  You can send it out for free to your list, use it to get new subscribers or even sell it on Kindle.

Videos

Videos are popular and high value pieces of content.  They can easily be created from the outline you made previously.  There are a few options but one of the easiest is to simply make a slide show based on the information.  With a little music and the right branding, a video like this can help drive traffic to your site and increase your presence on places like YouTube.

Serialized Articles

You may find that one of your most popular pieces of content is also one of the longest pieces you have.  These are great candidates for serialized articles.  Rather than simply writing one post, you can write a few and release them over a period of time.

This is a great option for newsletters but can also work well for blogs.  Since people will need to come back to read the new articles, you’ll have returning visitors.

It can be tough to come up with a constant stream of content.  High quality material is, however, more important than ever so implementing a strategy that helps you expand your content can be a great idea.

You probably already have a few great options and a little time or money is all that’s needed to turn them into something else.  Rather than driving yourself crazy trying to do all of this yourself, get it done for you here!

How to Create Winning Headlines

If you want to get people reading your articles and emails, the first thing you need to do is come up with a good attention-grabbing headline.  It should pop right out at them, make them think, and get them to click through to read the rest.

There is a bit of an art to this and perfecting it will supercharge your marketing efforts. Here are some tips…

The Boring Headline 

Most headlines are boring.  People simply don’t focus enough creative energy on their headlines and this is a huge problem.  While a headline may seem trivial, it’s as important as the title to a movie or book.  Without an interesting headline, no one is going to want to read the rest of the information.

While “How to” and “What to Avoid When” are popular types of headlines, they really do very little to stand out from the crowd.  The worst type of headline is obscure and doesn’t tell the reader anything about what they’ll find within.  One-word titles are also another common offender.

Pro Tip: Try googling “article title generator” and you’ll find a few useful tools for creating headlines and article titles that grab people’s attention.

The Art of the Interesting Headline

 If you want your article or email to really grab someone’s attention, then it needs to be a little different.  With enough practice, you can learn to create headlines that are so magnetically attractive people won’t be able to ignore them.

One of the most useful techniques is creating controversy.  As humans, we have an inherent need to read about, understand, and sometimes participate in controversy.  Think about any controversial news story.  You’d be hard pressed to find someone that didn’t have an opinion on it.  You can harness this power for your own marketing.

Scams, Lies, and Traffic 

You can easily create a bit of controversy by titling your articles and emails correctly.  The content found within can be rather straight forward because the headline will do most of the work.  If, for example, you’re going to write an article which details 3 great suggestions for blog posts, don’t title it “Three Great Blog Ideas”.

Try something a little more exciting.  “Content Marketing is a Scam” can be a great idea.  The article itself will go on to explain how most people handle content marketing incorrectly but the title makes people want to click.

“The Myth of Blog Traffic” could also be a good example.  The article would be exactly the same, simply detailing a few suggestions for blog posts, but the title is much more alluring.

Putting it to Use 

It might take a bit of time for you to really get the hang of creating titles like these.  Professional writers spend years developing the skills needed to get people to click trough and read an article.

Practice makes perfect, however, and when you begin incorporating this strategy into your content marketing, you’ll begin to see a change right away.  Click here to get all of this done for you today!

How to Integrate Social Media into Your Business

Social media has exploded in popularity, so it shouldn’t be surprising that many marketers are advocating its use.  There are hundreds of millions of users across multiple social media platforms, and they interact with each other on a daily basis.

The benefits this has to a marketer are clear. The problem is you need to integrate it correctly.

A lot of marketers fail in this pivotal second piece of the puzzle.  They may have some sort of social media presence but all of their efforts are disjointed.  You’ll need to create an interconnected web of social media accounts that all link back to your main site if you want to get the most out of it.

It all starts with content

 Without a collection of strong content on your main site, you won’t have much to share on Twitter or Facebook.  Your main focus should always be on your own website and your goal should be to populate it with plenty of good content.

Once a site has been up and running for a while, it’s a good candidate for social media integration.  Whenever you post something new, it should get a mention in your social media accounts.  This will help maximize the traffic generation offered by every piece of content you post.

Sharing

One of the best ways to do this is to share new content on sites like Facebook.  Since you can do this with only a few mouse clicks, it really is one of the easiest ways to extend the usefulness of your content.  It can also be a good way to subtly alert your followers to the presence of new content, which will increase the initial traffic it receives.

Quick Updates

 Sites like Twitter are wonderful for sending out quick updates about what’s happening on your own site.  You should plan to produce a few major, feature type pieces at least once every month.

Twitter can be used to build excitement for this type of content before it gets posted.  You can also continue to drive traffic to it after posting by mentioning how popular it is or how busy the discussion threads are.

Tumbling Around

 Tumblr is a social media platform that marketers rarely talk about.  It is actually one of the most popular sites on the web, and is a prime location for finding a younger demographic.  The beautiful part about Tumblr is that you can include links back to your site in either text or image posts.  Other people can then share or “reblog” what you post, potentially reaching a huge audience.

The real key to social media rests in the integration.  It really should be integrated as a part of what you do on your website, and not handled as something else entirely.

You’ll get the most out of social media by creating a website which all leads back to your main site and the offers that can be found there.  Or, if you want to have all of this done for you, click here and discover how!

3 Ways to Grow Your Email List By Blogging

Blogging has become the new main way information, articles, and videos are being published online to view.  People turn to the internet for information, and also want to read from a regular writer.

They want articles that inform, educate, and entertain.  Since so many people receive these benefits from blogs, they’re also a great way to drive traffic to your site regularly.  Creating a blog can take some work, but here’s a method I’ve used plenty of times that’s really simple.

Setting up WordPress

 Before you can begin creating your blog, you’ll need a blogging platform.  WordPress is easily the most popular option and with good reason.  It’s powerful enough to run a big website, versatile enough to handle anything, and popular enough that there are countless themes and plugins for it.

Setting up WordPress is as simple as can be.  Most hosting plans will have an option to automatically install it onto your server with just the click of a button (look for SimpleScripts).

If you need to install it yourself, simply download it for free.  You then upload it to your server, create a new database for it, and follow the instructions.  It shouldn’t take more than a few minutes. Or, check out Fiverr.com for freelancers who can do it for $5.

If you plan on making money online, look at your blog as an additional way to attract new visitors and prospects to offer products and services to…NOT as a business model where you’re paid totally off ad revenue.

Placing ads in the sidebar

 The look and layout of a blog is determined by the theme you use.  Most themes will allow you to place image ads in the sidebar column.  These ads will appear on nearly every page of your blog and can be a great way to promote your offers and get people clicking through to your squeeze and sales pages.

Since you’re creating this blog to either make money or generate leads, utilizing this ability to advertise on your blog is crucial.  Some bloggers prefer to create their own ads that link to an offer.  Others, however, will simply use Google Ads or a similar service and let them decide what ads to put up.

Placing ads in the article

 The articles posted to your blog can also be a great place to advertise.  It’s easy to add text links to the content of an article.

And, this is a very unobtrusive way to advertise.  Since these are text-based links, they fit perfectly into the body of an article.  Not everyone can read code, so you can add a link to your WordPress blog post simply by pressing the hyperlink button right above where you enter the article text.

Placing ads after the article

 Blog articles are a perfect way to presell someone on an offer.  Let’s say you run a blog about dating and you’re offering a product that helps someone plan the perfect date.  Writing a blog post about how important it is to plan out a date will put your readers into a receptive state.

Placing an ad at the end of this article is the best way to capitalize on that.

Most ads like this will be horizontal banners and are often visually eye-catching, or use animation. Popup footers, on the other hand, are a new technology which I and many others have found to be very effective.

These are the three main ways to use a blog to attract visitors and then transport them to the page where you call them to action of some kind. Getting people to these “money pages” is absolutely key for success online.

If creating a website or writing regular posts sounds just a bit too complicated or time-consuming, here’s something else you may want to try. My “21 simple steps to making your first $1,200 online,“ even if you have no computer skills whatsoever may be perfect for you.

Tap Into Popular Blogs’ Traffic Flow

Generating traffic is an important consideration for anyone that owns a website.  There are a few different ways to do this, but guest blogging is one of the best.

Writing a guest post for another website is a wonderful way to tap into an existing stream of visitors.  Since you can include a link to your own site, it’s also a great way to build up backlinks which improve your ranking in search engines.

Finding blogs to post on

 If you’re interested in guest blogging, then you need to find blogs to post on.  The ideal blog is one which is relevant to your own site (but much bigger).

Many guest bloggers prefer to stay within their chosen niche.  If they run a blog about internet marketing, for example, they will want to post on other internet marketing blogs. Just make sure you’re not a direct competitor of theirs, but are offering a complementary topic or offer.

The best way to find these blogs is to simply use Google, type in your niche, and add the word “blog” to it.  This should bring up a list of relevant blogs.

The next step is to look through these and pick out the blogs that are high quality, active, and that update regularly.  You want to post on an active and popular blog so your post gets the most attention possible.

See if they allow guest posts

 Now that you have a list of relevant and popular blogs, you’ll need to determine if they allow guest posting.

You can do this by reading through some of the articles posted on the site.  At the end of the article, you might find a short bio about the person who wrote it.

You should also find a link to their own website, if they’re not a regular writer for that blog and were posting as a guest. If you see this, you’ll know that blog allows guest posting and is more worthwhile to contact.

Reach out to see if they do

 People are protective of their blogs.  Some blog owners will be very selective about the guest bloggers they accept.  They want to make sure the writers are reputable, knowledgeable, and safe for their own readers.

It’s always a good idea to contact the owner of the blog and let them know you’re interested.  Tell them a bit about yourself, your website, and what you would be writing about.  A good personal connection can go a long way.

Write an article, include a link

 If you get accepted as a guest blogger, it’s time to write the article.  You can either write it yourself or hire a writer.  Most blog articles are about 500 words in length, so keep this in mind as you write.  It can also be a good idea to include subheadings to help separate information, and an image.

Just make sure it’s relevant to the topic and try to make it match the other articles on the blog.  Also, don’t forget to include a link back to your site, along with a short bio and call to action telling them to go to your website (if allowed).  That’s the whole point of this so never forget the link.

If contacting bloggers or writing regular posts sounds just a bit too complicated or time-consuming, here’s something else you may want to try. My “21 simple steps to making your first $1,200 online,“ even if you have no computer skills whatsoever may be perfect for you.

What Media Buys Are and How They Work

“Media Buys” is a term you’ll often hear in marketing circles.  They are widely used, yet some people still don’t understand what they are.  To put it as simply as possible, a media buy is basically advertising space purchased on some sort of media, like a website ad or TV commercial.

There are a great range of options when it comes to media buys and each one has its benefits and drawbacks.  Some companies will spend millions of dollars every year and need to hire a dedicated media buyer to handle it all.  It’s actually quite easy to end up spending a significant amount of money, but you don’t need to break the bank if you know what you’re doing.

What media can you buy?

 Advertising space can be purchased on every form of media imaginable.  Television commercials and radio spots have long been popular options.  Space can also be purchased in magazines, newspapers, or circulars as well.

With the rise of the internet, however, web-based media buying has become a huge industry.  Websites of every type in nearly every market will sell advertising space.  Think of every website you’ve ever seen with ad space on them! This can often be a low-cost option that will still reach a large audience.

How to Know What to Buy

 They key to getting the best return on a media buy is to have an effective plan laid out before you spend any money.  Focus on developing a specific strategy.  You’ll want to know who your target audience is, how much you’re willing to spend, and what you want to get out of it.

One mistake many people make is buying a lot of ad space right off the bat, lured by the total number of views without regard for how relevant the ads will be to their audience.

Just as with anything in business, you need to have a plan to follow or you’ll get lost.  Media buys can either be a great investment or a total waste of money.  Having a focused plan is what makes the difference.

Where to Buy

 The strategy you develop needs to be focused on a target customer or audience, because this will tell you where to buy your media space.  Consider your ideal customer.  Do a little research to determine what sort of media they consume on a regular basis and what will get them to engage with your marketing.

When it comes to websites, you’ll want to pay attention to the traffic stats for each site.  If the visitors fall into the same range of age, location, and financial ability as your target customer, then this is a great option.

Determining Value

 It’s important to test a number of different media buying options to find the best one.  You can do this by assigning a value to each one after you’ve run some test campaigns.  Simply take the cost of the media buy and compare it to the traffic it generated.  Then, take that and compare it to the number of sales or leads generated from the campaign.

Media buys can be a wonderful way to increase the awareness of a product, promote a brand, or generate revenue through sales.  Once the media is bought, it is basically fully automated so it’s also one of the easiest marketing options around.

If you really want to supercharge the effectiveness of your media buys then you need to know the secret 4th ingredient of my master Sales Formula that can instantly double your income overnight. Check it out!

Are You Advertising or Engaging?

The traditional view of advertising is a bit of a one-way street.  You create a marketing strategy that is designed to deliver a particular message to your target audience.  This can be used to tell customers how your product is better than others, how it’s more affordable, or how it’s different than anything they’ve seen before.

The problem with all of this is not what it does, but how it does it.  The internet has changed society in countless ways.  One of the most relevant to marketing is that people now expect some sort of interaction.  Your audience wants to do more than just read something, they want to discuss it…with you, even!

Learning to market in a way that engages your audience will increase the effectiveness of everything you do.  Let’s take a look at a few common engagement strategies and how they benefit marketers.

Discussions

Nearly every website will have a comments section.  Visitors stop by to read an article and then stick around to discuss it.  The same is true on social media sites such as Facebook.  This sort of engagement is so popular, in fact, that websites such as Reddit are designed to do nothing else but hot these kinds of discussions.

Encouraging discussion benefits marketers by creating buzz.  Something that gets talked about is something that gets a lot of attention—and people remember it.  Since people love sharing their opinions, this is a great way to engage your audience.

Sharing

Sharing is another way that marketing can engage an audience.  When you post something of real value—be it an article, video, or podcast—people will often want to share it.  Modern websites make it easy to click a button and share the information across a variety of different platforms.

This is wonderful for marketers because it gets other people to spread the word.  Advertising space is generally a bit expensive, but this is some of the best free promotion around.  Make sure all of your best material is easy to share.

Contests

Contests have long been a useful marketing tools but the rise of the internet has made them more powerful than ever.  Old contests had applicants sending something in and it stopped there.  Web-based contests can elicit far more interaction which can result in greater market engagement.

These are great for marketers because they can create a large commotion while only needing to offer one main prize.  This prize can be a high-value item and the desire to win it will instill a desire to own it in all the contest applicants.  Those who don’t win will be more likely to spend money to achieve the same satisfaction.

How to do it

Engaging your audience is an art form.  It requires a bit of skill and experience.  The best way to figure out what to do is to research effective and engaging campaigns created by other people.  Take note of what they did correctly.  Try to determine the key factors that made the campaign so successful.

Then try it yourself! Over time, you’ll see how well it works, make changes, and tweak and test it until you’re making money consistently.

This does, of course, take a lot of time and there is no guarantee you will implement the ideas correctly.  Since the whole purpose of engagement is building a list of qualified leads, you can skip over all this work by taking advantage of my traffic-generation team that will get qualified leads for you by clicking here.